Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts

Sunday, April 19, 2009

Tokyo, Terengganu & Thimphu: 3 Asias, 3 Englishes

A Malaysian friend visited me in Tokyo recently. Walking to my local station we passed vending machines selling Boss Coffee and Royal Milk Tea. Next door, a dry cleaner's offered Service for Clean Life. A kindergarten called Children's Garden stood near the Watanabe Medical Clinic and shops with names like Cotswolds, Original Roast Beans and Babys Design. A convenience store told us that it was a Convenience Store, a post office announced it was a Post Office, and a large hoarding over the street informed us we were in a Shopping Street. “Well at least I should be able to get around using English,” my friend told me as he left to board his train and go sightseeing.



A famous artist from Terengganu, my friend was educated in Mandarin but regularly speaks Hakka, Cantonese and Hokkien as well as Malay - the majority language in his hometown. He gets embarrassed about his English, which he often makes up as he goes along by translating directly from Chinese. Yet he has little trouble conversing in it about art, politics or whatever else those around him are discussing. And like many Malaysians, he switches effortlessly among different languages, often mixing several within the same sentence.


A few years ago he and I travelled to Thimphu, the tiny capital of Bhutan, one of the world's most isolated and least developed nations. Buddhist monasteries dot the hills under the towering Himalayas, aged monks walk through the streets carrying prayer wheels, and nearly everyone wears traditional local clothing. But approach someone with a question and you invariably get a reply in flawless English. 40 years ago Bhutan decided the best tool for economic modernisation was an English-based education system. Now more than 80% of the children receive free education. At home they might speak Dzongkha, the national language, but at school they use English.




When I met my friend again in the evening I asked how he had got on. “OK lah. But so shock not many people speak English! Japan is the richest country in Asia, but much easier to find English in Bhutan. Or Terengganu. I can find some English words but what meaning?” He then showed me advertisements people had handed him throughout the day with phrases like Book off and Hair and make all over them. “Maybe it's a kind of...art?” In Asia, English can appear in the most unexpected places at the most unexpected times. But sometimes what appears to be English may not be English at all.